Hello. I’m Rafat.

A product designer crafting intuitive software experiences for tech startups since 2017.

PREVIOUSLY

Verizon, SimplyInsured.

INDUSTRY

Saas, B2B, FinTech, AI, Health Insurance.

SimplyInsured

.

2024

Designing an AI insurance assistant for growth and clarity

How a personalized AI experience helped employers support their teams and accelerated subscription growth.

35%

Decrease in Operational overhead.

70%

Usage among active users.

SimplyInsured

.

2024

Building a design system & a fresh insurance card

How a unified design system and a new card experience enhanced usability and consistency.

Increased Efficiency

The new SI design System reduced design and dev. time.

6.2%

New conversion rate compared to 4.87% with the old card design.

Givingloop

.

2021

Scaling donations through growth experiments

Boosting monthly donations from loyal donors to support causes they care about.

6%

More monthly donations.

12%

More fees coverage

SimplyInsured

.

2023

Redesigning FAQ section

For better scalability and improved users engagement to help make better insurance related decisions.

33%

Relative Increase in immediate sign-ups.

51%

Relative Increase in application completions.

Hello Code

.

2022

Better user's onboarding

Increasing Sign-Ups with a joyful onboarding flow that empowers parents to supervise their kids' learning journey.

2%

More Sign ups.

55

NPS score improvment from 32

Malee

.

2021

Improving kids financial attitude

Helping kids, and their parents build more awareness around financial habits.

Implement

A bilingual design system using Figma that support RTL and LTR reading patterns.