Designing at the intersection of technology, art, and business.
I’m a product designer from Jordan, now based in Columbus, Ohio, with a background in Software and Telecom Engineering. Growing up in an artistic family sparked my passion for political art and visual storytelling.
In 2016, I launched my own business, gaining hands-on experience in marketing, strategy, and product design. That journey led me to UX design—where I found the perfect blend of technology, creativity, and human-centered thinking.
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Driving impact through leadership, growth, and scalable design systems.
I started my career as a UX research intern, building a design philosophy rooted in understanding user behavior. This foundation ensured I approached design with empathy, rigor, and data-driven decisions.
Throughout my journey, I’ve taken on leadership roles, driving growth and establishing scalable design systems. At CoinMENA, I led the creation of a design system from the ground up, fostering collaboration and enhancing usability. At Givingloop and HelloCode, I took ownership of growth-focused initiatives, balancing user needs with business goals to deliver measurable results.
Moving to the US expanded my perspective, where I led design efforts at Verizon to increase product add-ons and contribute to social impact initiatives. At SimplyInsured, I designed the company’s design system, implemented experimentation strategies, and launched AI-powered features that enhanced user experience.
I hold myself to high standards, and provide high value for the investment you make in me. All of my work is driven by three important pillars.
PRINCIPLE #1
I focus on intuitive interfaces that enable the user to do more. I believe in simplicity as a result of an in depth understanding.
PRINCIPLE #2
I focus on emotions. I will always leave Easter eggs here and there to create memorable moments.
Seeking leadership roles to shape intuitive, impactful products for a wide audience.
I'm looking for opportunities to create impactful, purposeful products while collaborating with diverse teams of talented individuals. With a strong background in startups, I’m also open to roles in larger organizations where I can drive growth and contribute to meaningful work.
SKILLS & FOCUS
INDUSTRIES & SECTORS