THE STORY SO FAR

Designing at the intersection of technology, art, and business.

I’m a product designer from Jordan, now based in Columbus, Ohio, with a background in Software and Telecom Engineering. Growing up in an artistic family sparked my passion for political art and visual storytelling.

In 2016, I launched my own business, gaining hands-on experience in marketing, strategy, and product design. That journey led me to UX design—where I found the perfect blend of technology, creativity, and human-centered thinking.

Want to know more?  
Check some  fun facts about me.

SINCE 2017

Driving impact through leadership, growth, and scalable design systems.

I started my career as a UX research intern, building a design philosophy rooted in understanding user behavior. This foundation ensured I approached design with empathy, rigor, and data-driven decisions.

Throughout my journey, I’ve taken on leadership roles, driving growth and establishing scalable design systems. At CoinMENA, I led the creation of a design system from the ground up, fostering collaboration and enhancing usability. At Givingloop and HelloCode, I took ownership of growth-focused initiatives, balancing user needs with business goals to deliver measurable results.

Moving to the US expanded my perspective, where I led design efforts at Verizon to increase product add-ons and contribute to social impact initiatives. At SimplyInsured, I designed the company’s design system, implemented experimentation strategies, and launched AI-powered features that enhanced user experience.

Vision & Philosophy

I hold myself to high standards, and provide high value for the investment you make in me. All of my work is driven by three important pillars.

PRINCIPLE #1

Empowering the user

I focus on intuitive interfaces that enable the user to do more. I believe in simplicity as a result of an in depth understanding.

PRINCIPLE #2

Clarity

I focus on emotions. I will always leave Easter eggs here and there to create memorable moments.

People I’ve been lucky to work with.

"When Rafat says UX he really means it. Rafat is full of options and very explorative, he offers solutions to problems and is very flexible to discuss UX ideas with."

Ashraf Samhouri

CEO at Activepieces

"Rafat is one of most professional UX designers I've ever worked with, he is always looking to do things in a perfect and innovative way."

Ahmad Al Madhoun

Sr. Product manager at ADRES

"I admire how Rafat digs into architectural product challenges with curiosity, passion, and independence."

Maria Hagsten Woo

Founder of Unstuck

"Rafat's ideas, skills and creativity make any project a dream."

Rawand Dahnous

Sr. UX Designer at Orange Jordan

"When we used to sit in meetings with our notebooks and pens, Rafat would be there with his iPad and his futuristic iPad glove, drawing ideas and sketches for things we were discussing".

Sary Al-Assad

Sr. Manager - SW Dev. Engineering at Expedia Group

"kind and a collaborative leader, he taught the design team a lot of design principles"

Maria Quraan

Product Manager at EMMA

NOW

Seeking leadership roles to shape intuitive, impactful products for a wide audience.

I'm looking for opportunities to create impactful, purposeful products while collaborating with diverse teams of talented individuals. With a strong background in startups, I’m also open to roles in larger organizations where I can drive growth and contribute to meaningful work.

SKILLS & FOCUS

Product Strategy, Design Systems, Growth & Experimentation, Leadership & Ownership, User Interface, Interaction Design.

INDUSTRIES & SECTORS

Technology & Startups, E-Commerce & Crypto, AI, Health Insurance, EdTech.

Facts about me

First things first

My name is رأفت not رفعت

I speak fast when I'm excited.

No one in fact understands something.

I was a Network Engineer

But later I decided that UX is the thing I want to do.

Regardless the fact I 
was born in July

My favorite number is 7.

I'm not waiting for a motivation.

I believe in commitment.

I've watched Gladiator 5 times.

And Gladiator II is not even a movie.

If I had one hour to live.

I would spend it in reading.